For business owners

Urgent work always wins. Make growth work urgent too.

Follow-ups, marketing, reviews, the numbers. Growth work slips first when the week gets busy. Skipless gives it a deadline and a penalty, so it happens every week.

What will you commit to?
What does a skip cost you?
Call 10 past customers every Friday. Skip it once, and you pay $100.
Get started for freeFree while Skipless is in beta. Change anything before you sign.

Not ready yet? See how it works

Sound familiar?

Client work shouts. Growth work whispers. Skipless makes the quiet work loud enough to get done, every week.

“I’ll follow up with those leads once this job’s finished.”

“Our marketing happens in bursts, then nothing for two months.”

“I look at the numbers when the accountant asks.”

Skipping always costs you. Just not today.

Skipping growth work never hurts this week. It hurts next year.

Week 1Skip the follow-up calls. Nothing happens.
Month 1Marketing goes quiet. Still nothing.
Month 6The pipeline dries up, so you quote cheap to fill it.
Year 2A competitor who showed up every week has your customers.
With SkiplessMiss your Friday calls, pay $100 within a day. Not when the pipeline’s empty.

When skipping costs something now, growth work happens on time.

How Skipless works for business owners

Real screens from the app. Two minutes to set up.

Step 1

Commit to the work that grows the business

Pick the growth habits that keep slipping, give each a weekly deadline, choose who confirms it and sign.

Commitments owners make
Call 10 past customers every FridayAsk 3 happy clients for a reviewPost one case study a weekReview the numbers every MondaySend invoices every Friday
Contract · Call 10 past customers

I will call 10 past customers every week to check in and ask for referrals. I check in by 4:00 pm each Friday, proven by self check-in and confirmed by Leah (if Leah doesn’t answer within 24 hours of a deadline, my check-in stands). Each missed week costs $100, charged after a 24-hour dispute window. Leah hears about every miss and gets my Skip Message.

Schedule
Once a week · by 4:00 pm Friday
Proof
Accountability partner · confirmed by Leah
Penalty
$100 per miss · Skip Message
Appeals
Check me
Type your name to signDan Morris
Sign and lock in
Step 2

Choose what a skip costs

Set the cost of skipping on a calm Monday. It’ll be waiting on a chaotic Friday.

Money$100 for every missed week. Small next to one lost customer.
A Skip MessageYour team gets it if a miss stands: “I skipped my sales calls. Team lunch is on me this Friday.”
Or bothFor the habits your growth depends on.

Nothing is charged until a miss stands for 24 hours, so you can always appeal.

Step 3

Check in, or let your business partner confirm

Done the calls? Tap Yes, I did it. Have your business partner, coach or EA confirm, and the check-in becomes a two-minute accountability meeting.

Call 10 past customersDue today by 4:00 pm
$100
2h 15m left
Yes, I did itNo, I didn’t
Send this week’s invoicesDue today by 12:00 pm
$50
Checked in at 9:40 am. Confirmed by Leah.
Step 4

Skip, and your team hears about it

Pick who gets your miss alerts: a business partner, your coach, your leadership team. They hear the moment you miss. If the miss stands, your Skip Message follows and any money is charged.

Hard to ask your team for consistency when they know you skipped yours. That works in your favour.

No app store. Just your home screen.

Add Skipless to your home screen and it opens like an app. Nothing to download or update.

On iPhone
  1. Open skipless.app in Safari, tap ••• then Share.
  2. Tap View More, then Add to Home Screen, then Add.
  3. Open it and log in once with the code from your email.
On Android
  1. Open skipless.app in Chrome.
  2. Tap Install app, or open the ⋮ menu and tap Add to Home screen.
  3. Open Skipless from your home screen.

Why it works

Losing feels about twice as bad as gaining.1 It holds at work too: when Harvard and University of Chicago economists paid teachers a bonus up front, to hand back if targets were missed, students’ maths scores rose. The same bonus paid at year end made no significant difference.2 And when Harvard, Yale and Wharton researchers had people write down when they’d act, 13% more followed through.3

  1. Brown, Imai, Vieider and Camerer. Meta-analysis of 607 estimates of loss aversion. Journal of Economic Literature, 2024.
  2. Fryer, Levitt, List and Sadoff. Enhancing the Efficacy of Teacher Incentives through Loss Aversion. NBER working paper, 2012.
  3. Milkman, Beshears, Choi, Laibson and Madrian. PNAS, 2011. The study measured flu shots.

Findings from the studies named, not results from Skipless users.

Questions

Is this a project management tool?

No. Keep your task manager. Skipless is for the few recurring habits that grow the business and keep slipping.

Can my team use it?

Yes. Everyone has their own account, and a circle puts you on one board. Penalties stay personal.

What if a client emergency takes my day?

Appeal within 24 hours. Nothing is charged while your appeal is open.

Is it free?

Yes, while Skipless is in beta. After that, one commitment stays free.

Skip once, pay once. Or don’t skip.

The calls, the follow-ups, the numbers. Every week.